Media Clips
I have extensive experience securing media coverage across top-tier, trade, and international outlets. Beyond placements, I develop and execute media relations campaigns that align with organizational priorities, engage stakeholders, and provide thoughtful consultation throughout the process. Below is a sample of my work showcasing these efforts in action.
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When false claims by then-Congressmember George Santos brought unexpected attention to Baruch College, we redirected the spotlight, ultimately securing a front-page New York Times feature on the Men’s Volleyball team’s winning season. What began as one of 2023's stranger political stories became a meaningful opportunity to celebrate real student success.
As concerns grew about rising city spending under NYC Mayor Bill de Blasio, our team helped spearhead a push for fiscal discipline—reviving a lapsed budget mechanism to rein in agency growth. Working with a centrist bloc on the City Council, we built support for the proposal, coordinated a unified letter from 25 members, and secured coverage in The Wall Street Journal. The result: a policy-forward media moment that blended coalition-building, communications strategy, and legislative action.
When we saw the potential of Professor Geanne Belton’s high school journalism initiative, we knew it deserved broader attention. Working closely with Chalkbeat, we helped spotlight the program’s impact, connecting Baruch’s mission of civic engagement to a citywide gap in student media. The resulting feature highlights how faculty-led outreach can scale public impact, and how thoughtful media strategy can amplify educational innovation.
Effective media relations starts with reading the news: tracking coverage trends, knowing what reporters need, and pitching the right voice at the right moment. As headlines turned toward a cooling real estate market, we positioned our spokesperson as a credible expert, securing a quote in The Wall Street Journal. Smart timing and sharp insight turned market commentary into meaningful visibility.
Some stories demand more than a press release. They call for movement, collaboration, and purpose. To support Baruch professor Lizbeth De La Cruz Santana’s cross-border mural project, we coordinated national outreach, wrote and distributed press materials, and aligned messaging across multiple advocacy partners. The result: widespread media pickup for a powerful installation bridging art, activism, and immigration reform.
Ahead of Father’s Day and new statewide family leave legislation, we placed an op-ed in the New York Daily News to elevate a key voice in the public conversation around paternity leave. The piece blended personal narrative with timely policy analysis, advertising an upcoming event while also advancing a broader cultural message. This was a classic example of how strong writing, good timing, and smart pitching can create impact far beyond the event itself.
When the goal is to shift investor perception, language matters. We placed this op-ed in Pensions & Investments to challenge outdated notions of “emerging markets” and reframe Southeast Asia as a unified, opportunity-rich region. Timed to coincide with a surge in coverage on global tech and consumer growth, the piece combined editorial writing, deep market insight, and targeted placement to influence the right audience at the right time.